Distribution rates obtained for New Item Launches languishes between 9 - 64% over a 4-week period. Studies also show that 17% of New Items disappear from the shelf within 6 weeks.
Measure New Item:
- Cut in
- Placement in accordance to plan
- Ability to maintain shelf space 4, 8 and 12 weeks after the initial roll out.
Identify New Item position and number of facings on the retail shelf.
Then twelve weeks later, determine if the New Item still on the shelf and in the correct position.
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